Genting Cruise Lines and China Southern Airlines Sign Strategic Fly-Cruise Partnership

June 27, 2017 Genting Hong Kong, Genting Star, News / Updates, Press Release, Star Cruises

Gangzhou, China, 23 June 2017 – Genting Cruise Lines, a division of Genting Hong Kong, and China Southern Airlines, which has the largest air fleet in Asia, have signed a Memorandum of Understanding on a strategic fly-cruise partnership in China. Under the agreement, the two industry leaders pledged to take the fly-cruise travel concept into a new era and contribute to the development of Guangzhou as a world-class cruise homeport and travel hub.

Mr. Kent Zhu, President of Genting Cruise Lines and Mr. Laijun Luo, Director General of the Commercial Steering Committee at China Southern Airlines, led the signing ceremony attended by over 100 guests including Ms. Aiying Tan, Deputy Director, Tourism Administration of Guangzhou Municipality and Genting Cruise Lines senior executives, Ms. Yvette Yuan, Head of Sales and Senior Vice President as well as Mr. Dongliang Li, Senior Vice President of Sales Division.

Genting Cruise Lines, which consists of Star Cruises and Dream Cruises,  and China Southern Airlines will pull together their resources in product development, sales, marketing and promotions to create innovative, unique and competitive travel products, such as the new “Air + Cruise + Travel” program targeting MICE, group and individual travellers.

The agreement will be rolled out in two phases: the first involves cross-promotion to corporate staff and affiliates of both parties, followed by a full-fledged promotion campaign in the market to drive domestic and international travel across all sales channels.

The signing ceremony marks the beginning of a strategic fly-cruise partnership between the two companies, in which both parties will further develop joint promotion opportunities on loyalty programs, such as exclusive access to VIP lounges and express check-ins; affiliate rewards programs, express luggage portal service and more. This partnership will provide travellers with an augmented fly-cruise experience, complimented with the ease and convenience of a one-stop service by two of the most prominent industry leaders in the cruise and air travel industries.

“As the first cruise line dedicated to the development of the cruising industry in Southern China, Genting Cruise Lines is pioneering this cross-industry strategic collaboration with China Southern Airlines to initiate the full-fledged launch of the fly-cruise concept in China,” said Mr. Zhu. “It is our goal to expand the source market of Guangzhou, propelling the advancement and development of the cruising industry in the country.”

“This partnership on the promotion of fly-cruise will leverage on our extensive route network of Chinese and Asian destinations, as well as the strategic fleet deployments of Genting Cruise Lines to set an unprecedented quality of fly-cruise travel that allows seamless connections between the air and the sea, as well as driving the economic development of various port cities with massive market potential,” said Mr. Luo.

This strategic partnership is supported by the Tourism Administration of Guangzhou Municipality, which will host the Guangzhou Cruise Tourism Culture Festival to showcase distinctive offerings of Guangzhou tourism, among which includes the promotion of the “Air + Cruise + Land” travel concept in Southern China.

The exclusive fly-cruise package presented by Genting Cruise Lines and China Southern Airlines will be officially launched on 28 June, which will coincide with the monthly China Southern Member Day. Over a million China Southern Airlines members will enjoy exclusive on board dining credits upon purchase of fly-cruise packages comprising of direct flights from over 40 cities in China to Guangzhou, paired with the 5-night cruises to Okinawa on Genting Dream. Purchases made on 28 June via the official website of China Southern Airlines will also be entitled to an extra one-off discount of RMB$1,000.

Dream Cruises and Star Cruises, the two brands under Genting Cruise Lines in Asia, will have strategic deployments in 2017 that span over 10 countries and territories, 12 homeports and 37 destinations in Asia offering a diversified spectrum of cruise itineraries. From July to October, SuperStar Virgo, the flagship of Star Cruises, will be deployed at her new homeports in Shanghai and Osaka with the new “Golden Sea Route” itinerary.  On the other hand, Genting Dream, Dream Cruises’ first luxury cruise ship, currently based in Hong Kong and Guangzhou, will move to her new homeport in Singapore in November offering guests diverse itineraries in Southeast Asia including North Bali and Surabaya as well as Penang, Phuket and Kuala Lumpur. Dream Cruises’ newest luxury ship World Dream will arrive in November and be homeported in Hong Kong and Guangzhou.

 

Distinguished guests include Ms. Aiying Tan, Deputy Director, Tourism Administration of Guangzhou Municipality (6th left); Mr. Kent Zhu, President of Genting Cruise Lines (5th left); as well as Mr. Laijun Luo, Director General, Commercial Steering Committee of China Southern Airlines (5th right), and Mr. Dongliang Li, Senior Vice President of Sales Division of China Southern Airlines (4th left) witnessed the signing ceremony between Genting Cruise Lines and China Southern Airlines.

 

Mr. Kent Zhu, President of Genting Cruise Lines said: “As the first cruise line dedicated to the development of cruising industry in Southern China, Genting Cruise Lines pioneers the first cross-industry strategic collaboration with China Southern Airlines, to initiate the full-fledged launch of the fly-cruise concept in China to expand the source market of Guangzhou, propelling the advancement and development of the cruising industry in the country.”

 

Mr. Laijun Luo, Director General, Commercial Steering Committee of China Southern Airlines said, “This partnership on the promotion of Fly-Cruise will leverage on our extensive route network of Chinese and Asian destinations, as well as the strategic fleet deployments of Genting Cruise Lines to set an unprecedented quality of fly-cruise travel that allows seamless connections between the air and the sea, as well as driving the economic development of various port cities with massive market potentials.”

 

Ms. Aiying Tan , Deputy Director, Tourism Administration of Guangzhou Municipality (middle); Mr. Kent Zhu, President of Genting Cruise Lines (2nd left) and Mr. Laijun Luo, Director General, Commercial Steering Committee of China Southern Airlines (2nd right) witnessed the signing ceremony between Genting Cruise Lines and China Southern Airlines, represented respectively by Ms. Yvette Yuan, Head of Sales and Senior Vice President (1st left) and Mr. Dongliang Li, Senior Vice President of  Sales Division (1st right).

 

Eight representatives from the Guangzhou and Nansha Tourism Bureaus, Genting Cruise Lines, China Southern Airlines and the travel industry kicked off the MOU signing event.

 

In commemoration of the strategic partnership, Mr. Kent Zhu, President of Genting Cruise Lines (left) presented the ship model to Mr. Laijun Luo, Director General, Commercial Steering Committee of China Southern Airlines (right).

 

The airplane model of “Dream 787” was presented by Mr. Laijun Luo, Director General, Commercial Steering Committee of China Southern Airlines (right) to Mr. Kent Zhu, President of Genting Cruise Lines (right), wishing the partnership to soar to new heights.

 

About Genting Cruise Lines

Genting Cruise Lines is a division of Genting Hong Kong comprising of three distinct cruise brands – Star Cruises, Dream Cruises and Crystal Cruises – providing a range of products from contemporary cruises to ultra-luxurious vacation experiences spanning the sea to air.

Established in 1993, Star Cruises is the pioneer in the Asia Pacific cruise industry currently with a fleet of six ships catering to the contemporary market segment. As “The Most Popular Cruise Line in Asia”, Star Cruises will further expand its footprint in the region with the delivery of two new “Global Class” ships, each measuring 201,000 gross tons, in 2020 and 2021.

“Asia’s Luxury Cruise Line”, Dream Cruises delivers the highest level of guest service and spacious comfort in the region via newly launched Genting Dream (November 2016) and the upcoming World Dream (late 2017). Developed for the high-end consumers in China and Asia, Dream Cruises will provide passengers with more choice, comfort and value to create a perfect dream voyage.

Crystal Cruises is “The World’s Most Awarded Luxury Cruise Line”, having earned more “World’s Best” awards than any other cruise line, hotel, or resort in history. Recently, Crystal has embarked on a significant brand expansion introducing two new classes of cruising – Crystal Yacht Cruises and Crystal River Cruises – and reaching new heights with Crystal Luxury Air and Crystal AirCruises.

 

About Dream Cruises

Genting Hong Kong brings over 23 years’ of Asian cruise industry experience together with internationally-acclaimed luxury cruise expertise in creating its new cruise line – Dream Cruises.

With a heritage of international and regional cruise expertise embedded in its DNA, Dream Cruises is the first-ever Asian luxury cruise line and caters specifically to the large and rapidly growing high-end market in China and Asia.

Dream Cruises aims to be a pacesetter in the cruise industry in the region, meeting the needs of the ‘emerging generation’ of confident, independently-minded and affluent Asian travellers. Dream Cruises offers inspirational luxury, which is Asian at heart and international in spirit.

Purpose-built for the China and Asia market, Genting Dream, the first ship of the fleet, debuted in November 2016, with its sister ship World Dream scheduled for November 2017, offering guests the highest levels of service and spacious comfort in the region.

Accommodations reflect both size and choice for travellers with over 70 per cent of staterooms featuring private balconies and over 100 connecting rooms catering to extended families and groups. Lavish suites in the exclusive Dream Palace will feature European butler service and special guest privileges.

With the finest Asian and international dining, exceptional service, enthralling entertainment and inspirational experiences, Dream Cruises aims to redefine vacation travel with a transformational journey at sea.

 

About Star Cruises

Star Cruises is a wholly-owned subsidiary of Genting Hong Kong, a leading global leisure, entertainment and hospitality corporation. A pioneer in the Asia Pacific cruise industry, Star Cruises has been operating its fleet since 1993, taking on the bold initiative to grow the region as an international cruise destination with a fleet of six vessels including SuperStar Virgo, SuperStar Libra, SuperStar Gemini, SuperStar Aquarius, Star Pisces and The Taipan.

Star Cruises’ commitment in offering best-in-class services and facilities is reflected in a host of recognitions and accolades received over the years. These include being inducted into the prestigious Travel Trade Gazette’s “Travel Hall of Fame” for a ninth year in 2016 in recognition of winning “Best Cruise Operator in the Asia-Pacific” for 10 consecutive years. Star Cruises was also recently voted “Asia’s Leading Cruise Line” at the World Travel Awards for a sixth year in a row in 2017.

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